Vector vs Raster (PNG) Logos: The Difference & When to Use Each
Why a vector logo must be your source of truth, and when PNG/JPG is the right choice.
Vector (SVG, PDF) — scales infinitely
A vector file stores your logo as math — lines and curves, not pixels. Blown up to billboard size it stays as crisp as the original.
This is your master format. Send a vector PDF to the print shop, and use SVG on your website so it's light and sharp on high-resolution screens.
Raster (PNG, JPG) — a grid of pixels
A raster file is a grid of colored pixels at a fixed size. Perfect for photos and for platforms that don't accept vectors (marketplaces, social media, slides).
PNG supports a transparent background; JPG doesn't (it brings its background along). Both go blurry when enlarged past their native size.
When to use which
Website & print: vector (SVG/PDF). Social media, marketplaces, Office docs: correctly-sized PNG. Anywhere that rejects transparency: JPG.
Rule of thumb: keep the vector as the source, then export raster as needed — never the other way around.
The most common mistakes
Enlarging a small PNG is the number-one cause of blurry logos. Always start from the largest file, or from the vector.
The second mistake: sending a PNG to a printer. They need vectors for sharp output and accurate color. EmblemKit kits include both — vector for the master, raster for everyday use.
Ready to put it into practice?
Compose your logo and full brand kit in minutes — free to try.
Open the studio