SVG, PNG, JPG, PDF: Which Logo File for What?
A practical guide to every format in your brand kit — so you never send the wrong file to a printer.
SVG — the master of masters
SVG is vector: mathematical curve formulas, not pixels. Blow it up to billboard size and it stays sharp. Use it on websites, and keep it as your logo's source of truth.
Every EmblemKit logo is composed as pure SVG with outlined type — no installed fonts required.
PNG — king of screens
PNG supports transparency, so your logo sits cleanly over photos or any color. Use it for decks, marketplaces and social media.
Use the right size: 512px for avatars, and never upscale a small PNG — that's where blurry logos come from.
JPG — for platforms that refuse transparency
Some platforms (marketplaces and registration forms especially) reject transparent PNGs. The JPGs in our kit are flattened onto white at print quality.
Don't place JPGs over colored backgrounds — the white box comes along.
Vector PDF — the print shop's native language
Send cetak/logo-vektor.pdf to the printer: it contains full-color, effects-free (the correct artwork for ink), mono black and mono white artboards. Being vector, it scales to any size.
About '.ai': that format belongs to Adobe. Our vector PDF opens fully in Illustrator/CorelDraw — same function, and it's standard industry practice.
WebP & AVIF — web speed weapons
Modern formats far smaller than PNG at equal quality. Use them on your website for speed (and SEO) scores; keep PNG as the fallback for older platforms.
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