The Brand Identity Checklist Before You Launch

Core assets (mandatory)

Master vector logo + horizontal/stacked/icon variants + mono black-white. A color palette with HEX (web), RGB (screen) and CMYK (print) codes. At most two type families, with clear fallbacks.

Without these three, every other material will drift apart.

Digital presence

Complete favicons on your site (ICO + apple-touch + manifest), uniform avatars on every social account (each platform sizes differently!), Facebook/X/LinkedIn/YouTube covers, and an og-image so your links look good shared on WhatsApp.

An email signature with logo and contacts — the small touch that makes your first email look established.

Print materials

Business cards (90×55mm, the Indonesian standard) with 3mm bleed, A4 letterhead, an envelope, and a stamp if your business issues formal documents.

Make sure print files use outlined text — the print shop doesn't have your fonts.

Consistency documents

Brand guidelines: clear-space rules, minimum sizes, distortion bans, and the color system. A logo philosophy: so you (and your future team) can tell the brand's story with confidence.

Sounds excessive for a small business? The opposite — these documents are what make small brands look big.

Legal & licensing

Make sure the icons and type in your logo are commercially licensed (EmblemKit kits include a LICENSE file). For full protection, consider trademark registration with DJKI — a separate process best done once your name and logo are final.